RUMP@BLIC ORIGINS: THE NEW LINE OF RUM THAT REDISCOVERS THE ORIGINS OF SUGAR CANE DISTILLATE

RUMP@BLIC ORIGINS: THE NEW LINE OF RUM THAT REDISCOVERS THE ORIGINS OF SUGAR CANE DISTILLATE

How did sugarcane and rum production come to the present day? This is the starting point Rump@blic proposes to rediscover the origins of rum through a journey along the “Rum Belt”, the historic sugarcane route from East to West across the tropical belt. Through this experience Rump@blic aims to create a new “Republic of Rum“: a place to discover unique rums with diverse identities.

This is the context that birthed the Rump@blic Origins: a selection of rums from around the world, characterized by different distillation and aging methods.

The result is encapsulated in three references that trace the sugarcane route through rums perfect for sipping, simultaneously versatile and suitable for creating excellent cocktails. To enhance the new line, a peculiarly textured label has been designed, enriched with geographical coordinates and typical travel elements, guiding the consumer in discovering the product.

The journey begins in the heart of Africa with a blend of pot and column still rums from Ghana and eSwatini, where balanced aromas combine with sharp and slightly spicy notes.

It then continues with the warm soul of a rum with Spanish origins: a blend of column and pot still rums from Spain and Venezuela. Floral notes enrich the fragrant aroma, giving the rum a pleasant smoothness, round yet light at the same time.

Finally, we travel to the other side of the world: the Asian continent, birthplace of the sugarcane. Despite the collective imagination associating the plant with South America, the first sugarcane plantations actually developed in the East Asian region. Here, a column still rum from Thailand and the Philippines is born, characterized by a rounded flavor, enriched with a slight spicy touch, and completed by a licorice aftertaste.

The Rump@blic Origins project is an innovative and high-level journey that, through the offering of a selection of rums with distinctive tastes, flavors, and aromas, aims to transport the consumer on a tasty journey without borders.